Case Study: INSIDE LAAX
Client: Weisse Arena Gruppe / LAAX
LAAX, Switzerland, is a leading alpine resort with close to 1 Million visitors a year.
We have created a powerful application, that challenges the status quo of mobile commerce, serves users along personalized customer journeys and engages through the gamification of your days in the resort.
At the heart of creating INSIDE LAAX was the need to be able to own the customer relationships at this integrated provider of alpine experiences. Working across the borders of hospitality, ski resort operations, rentals, retails and destination management the threat of not being able to own the digital customer journey was looming.
Inside labs hand crafted INSIDE LAAX to become a data engine, which integrates digital loyalty, powers campaigns and facilitates mobile commerce.
Visit the App Webpage
In 2 years INSIDE LAAX has reached over 100’000 users with half of these being active on a monthly basis the 17/18 winter season. Close to 30’000 users battle each other and their friends for ultimate bragging rights on the leaderboards while pocketing INSIDE Points which can be redeemed for products and services across the resort.
The app is a conduit to the mountain with an optimized funnel for the easiest direct to lift ticketing, the ability to reserve parking or even purchase an upgrade to skip any queues you might encounter. Additionally, your stay is greatly enhanced by being able to book a table on a caveated mountain terrace, order your takeaway or even pop into the coworking space for a few hours of catching up on work.
Reto Gurtner, CEO and President of the Board of the Weisse Arena Gruppe, says “INSIDE LAAX is the future we need to become truly customer centered. INSIDE LAAX is the platform for making the customer more valuable. It provides convenience, radical transparency and wow moments.”