Meet Omni. A framework designed for tourism

Omni is our platform for unifying all-of-resort systems into a single app-based interface for customers.
Take a closer look at Omni

Engage with intelligence. Welcome to Inside Labs

We know destinations.
We came from one.

Initially formed to digitize guest experiences from inside one of Europe's largest ski resorts, it's all in our name!
About Inside Labs

Strategy, training and support

We are a full-service digital partner for your destination's marketing, operational and leadership teams.

and counting...

Getting a resort closer than ever to it's customer base- then multiplying it!
An inside story: Matterhorn

With the Omni platform we enable resorts & destinations to create meaningful experiences for their guests.

The Omni platform. Live Information & Activity Guides. Ticketing & Guest Care. Loyalty & Gamification. Data driven marketing & Communication.

More about Omni

Resort App

Plan, book, explore and enjoy. The app is the digital companion before, during and after the journey. With gamification and loyalty programs customers become brand ambassadors.

CRM & Data-driven Marketing

The advanced marketing & communication tech stack of the Omni platform enables you to communicate in a more personalized and immersive way and craft unique experiences for your guest.


Whether lift tickets, activities, table reservations or take-away food. The commerce layer of the Omni platform makes the destination's offers bookable via smartphone.

Certainty in uncertain COVID-19 times

As the effects of the pandemic continue to affect tourism we help our clients support their guests, adhere to regional restrictions and maximise their operational capacity thanks to our fast, flexible and pro-active Omni platform.

Find out more

Working together, LAAX and Inside Labs delivered. Working closely with the client's onsite teams we published significant app updates enabling the destination to pivot to a food delivery-based operation as well as using existing data sources with new ticketing thresholds to ensure patron capacity numbers are not exceeded in the interests of public safety.

An Omni Implementation

Ready to engage with your guests? Here's how we get your destination "digital-fit" for next-level engagement with your customers.

Concept & Design

We plan and design your destinations customized digital experience.

Systems Integrations

We integrate the required systems including your existing data infrastructures

App Development

Development of the Omni layer and custom functions combined in your branded, interactive app.

User Engagement

We empower your teams to engage with your guest by equipping you with the right tools and our expertise.
Bike Kingdom
Bike Kingdom

Bike Kingdom

iOS/Android App.

Winner: Innovation
Milestone Award 2020

The Bike Kingdom App triggers emotions, creates a sense of belonging and awards mountain bikers for their riding performance, creating a never seen before sysmbiousis between the real and the digital world.

Read the full story

Project Team

Kris Paasila

Founder. CEO. New Business.

Strategic sparring partner and inspirator

Email Call
Project Team

Michael Krähenbühl

Chief Customer & Experience Officer.

Concept creator, evangelist and project lead for the Bike Kingdom app.

Project Team

Stephanie Jakob

Subject Matter Expert Lead.

Engineer for marketing automatization, creative writer and story teller.

Project Team

Curdin Barandun

Full Stack Ninja.

Engineer of the gamification engine powering the fun part of the Bike Kingdom app.

Project Team

Daniel Medina

Founder. CTO.

Mastermind behind the technical realization of the Bike Kingdom app.

Media Centre

Catch the buzz on Inside Labs, our work and our clients in press and in media.

Forbes: Digital experience platform for an Alpine Ski Resort

Dec 18 2020

Watch now on YouTube
Südostschweiz: Bike Kingdom wins MILESTONE award thanks to innovative app

Nov 11 2020

Read now on Suedostschweiz
SRF: Big Data Transforming Tourism
Watch now on SRF
PhocusWire: Destination marketing, part 3: On the road to smart, "real-time" tourism
Read now on PhocusWire